Launch Details

The U.S. launch of Peak Performance took place at the Saatchi & Saatchi offices in New York on 5 December 2000.

The launch party was attended by over 200 people on the 16th floor of the building, overlooking the Hudson river and mid-town Manhattan.

Members of the media included CNN, who were filming the event as part of their documentary on Peak Performance and Kevin Roberts, co-author of the book and worldwide CEO of Saatchi & Saatchi.

The event was MC'ed by Lee Thompson from the publishers, Texere, while authors, Clive Gilson, Mike Pratt and Kevin Roberts thanked those who had played a significant role in bringing the book to publication.

Photographs - coming soon