HRMG343-17S (HAM) - Business Research Methods (2017)
An introduction to gathering, analysing and reporting data when conducting research in organisations.
Research methods fundamentally involve the question of how we can learn about and better comprehend our social world. This knowledge enables us to change or attempt to change that world. This paper examines how business research is conducted, including a broad exposure to an extensive variety of methods for gathering and analyzing both qualitative and quantitative data. Students will also learn what makes research interesting and relevant, how to evaluate research and recognise common limitations and unavoidable tradeoffs, and how to report the results of a research project.
Business research is a systematic inquiry that provides information to guide managerial decisions. This paper examines how research is conducted in a business setting. It will provide students a broad exposure to the process of planning, acquiring, analysing and disseminating relevant data, information and insights to decision makers.