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Waikato Management School
Te Raupapa

INMG501-17S (NET) - E-Global Business: Strategic Management and Marketing (2017)

Introduction

Credit points

30.00

Calendar description

Rapid expansion of global communications has changed the environment of international commerce resulting in the re-evaluation of the way firms conduct their transactions internationally.

Handbook description

Rapid expansion of global communications and the dispersion of computer technology has changed the environment of international commerce in major, and sometimes unexpected ways, resulting in a major re-evaluation of the way firms conduct their transactions internationally; whether with customers, suppliers, governments, or other stakeholders. This paper examines the impact of e-commerce in the global economy from the perspective of the international firm - both in business to business (B2B) and business to consumer (B2C) marketing.

Extended Information

Rapid expansion of global communications and the dispersion of computer technology has changed the environment of international commerce in major, and sometimes unexpected ways, resulting in a major re-evaluation of the way firms conduct their transactions internationally; whether with customers, suppliers, governments, or other stakeholders. This paper examines the impact of e-commerce in the global economy from the perspective of the international firm - both in business to business (B2B) and business to consumer (B2C) marketing.

Rapid expansion of global communications has changed the environment of international commerce resulting in the re-evaluation of the way firms conduct their transactions internationally.