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Waikato Management School
Te Raupapa

MCOM434-16T (NET) - Public Relations Cases (2016)

Introduction

Credit points

20.00

Calendar description

This paper provides students with the concepts and techniques needed to evaluate the public relations strategies of organisations.

Handbook description

This paper focuses on communication case studies which highlight the practical and ethical dilemmas confronting public relations professionals. Students will analyse the communication strategies employed by a variety of local and international organisations. The paper's objective is to enable students to apply public relations concepts in a diverse range of contexts.

Extended Information

This paper focuses on communication case studies which highlight the practical and ethical dilemmas confronting public relations professionals. Students will analyse the communication strategies employed by a variety of local and international organisations. The paper's objective is to enable students to apply public relations concepts in a diverse range of contexts.