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Waikato Management School
Te Raupapa

MKTG151-17S (HAM) - Introduction to Marketing (2017)

Introduction


Credit points

15.00

Calendar description

Marketing affects many aspects of our lives. This paper introduces the study of marketing by discussing key marketing concepts, including international aspects, that impact our experiences as consumers of goods and services.

Handbook description

Marketing affects many aspects of our lives. This paper introduces the study of marketing by discussing key marketing concepts, including international aspects, that impact on our experiences as consumers of goods and services. Tutorial work gives you the opportunity to begin to apply your knowledge to actual situations.

Extended Information
Marketing is the management function that identifies customers' needs, determines which target market the organisation can best serve, and designs appropriate products, services and programmes to serve these markets. This paper seeks to develop students' knowledge and comprehension of marketing principles and their application to the business and the not for profit world. In addition, the paper will provide an introduction to international management and business and its importance to New Zealand.