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Waikato Management School
Te Raupapa

MSYS221-17S (NET) - Entrepreneurial Electronic Commerce (2017)

Introduction

Credit points

20.00

Calendar description

This paper introduces the key concepts associated with the ever evolving field of electronic commerce. Lectures provide an overview of electronic commerce including key messages for entrepreneurial firms wishing to establish an online presence. The lab-based practicals provide exposure to a number of EC development approaches.

Handbook description

This paper introduces the key concepts associated with the ever-evolving field of electronic commerce. Lectures provide an overview of electronic commerce including key messages for entrepreneurial firms wishing to establish an online presence. The lab-based practicals provide exposure to a number of electronic commerce development approaches.

Extended Information

At a fundamental level, electronic commerce involves the exchange of products, services and information using the internet. However, electronic commerce involves much more today and has had a dramatic change on the way in which we connect with business, government, and each other. This paper provides an introduction to all aspects of electronic commerce.