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Waikato Management School
Te Raupapa

Bachelor of Communication Studies

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If you major in Public Relations you'll develop a PR campaign for a real client, as well as learning how to write press releases, brochures, speeches and broadcast news stories.

Students who achieve a B+ average can apply to take the MCOM387 Communication Internship. This paper offers a meaningful internship experience in a communication department, professional organisation or public relations agency.

In MKTG151 students participate in the Marketing Trade Show where teams of students come up with an innovative idea for a new product or service, then showcase their ideas for judging. They conduct market testing and plan a full marketing mix strategy, including packaging design, promotion, price and distribution.

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