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Waikato Management School
Te Raupapa

Bachelor of Communication Studies


Learn to use the power of communication strategically and creatively to address challenges, build loyalty and drive organisational success.

The Bachelor of Communication Studies (BCS) is a three-year degree that blends creative disciplines with practical communication theory and practice. You will acquire the skills and knowledge needed to become a strategy-based communication, marketing or public relations specialist.

You’ll also learn about how communication affects individuals, groups and society, and the responsibilities of the communication industries in local, national and global contexts.

This degree provides opportunities to gain hands-on experience of communication, public relations and marketing practice in the classroom, as well as industry and community organisations.

By the time you graduate, you’ll understand the role of communication in business and society, be equipped with practical vocational skills, and have a portfolio of practical work that offers a solid basis for entering the workplace. Your personal, written and verbal communication abilities will stand you in good stead wherever you go.

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