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Waikato Management School
Te Raupapa

Public Relations

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Why choose Public Relations?

Public relations (PR) is the art of using two-way communication to maintain good relationships between an organisation and its stakeholders.

A range of strategic communications are practised within public relations; such as crisis and issues management, event management, sponsorship and fundraising, employee relations, government relations and public affairs.

Public relations professionals work with the media, provide the communication support, and act as a crucial link between organisations and their publics.

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