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Waikato Management School
Te Raupapa

Marketing

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Why choose Marketing?

Marketing can open the doors to a huge range of exciting careers - from advertising and brand management, through to strategic marketing and business development.

More than just selling or advertising, marketing is key to the existence and success of any organisation.

Both commercial and not-for-profit organisations exist to satisfy customer needs. Ultimately, it is marketing that decides what products and services the organisation will offer, to which customers, in what way.

Learn about target markets and brands, what drives customer behaviour, how to conduct market research, and creating effective marketing strategies. Develop you skills in designing successful marketing campaigns, all with the aim of acquiring and satisfying customers.

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