Abstracts - Marketing

 

Conference papers are listed alphabetically by surname. To view a particular conference paper abstract, please click on the paper link. All files are .pdf (Acrobat Reader files).

 

Hogg, Margaret K.
Gender Identity and the Consumption of visual images in television advertising

Svensson, Peter
Setting the Marketing Scene: Discourse and Ideology in Marketing Practice 
No abstract was provided by the author.

 

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