Staff Photo

Cheryl Cockburn-Wootten

Senior Lecturer – School of Management, Marketing and Strategy

Room:         MSB.4.35F
Operator: (64 7)856 2889 ext: 9252
Automated Attendant: (64 7)838 4466 1 ext:9252
Email:         E-mailE-mail
Current Office Hours: B Semester: Tuesdays and Wednesdays 4-5:30 (until Oct 13th)

Waikato Management School
The University of Waikato
Private Bag 3105
New Zealand
Teaching Responsibilities
Research Interests
Research Expertise
Editorships & Editorial Associations


She       Cheryl's work focuses on critical examining social issues concerning accessibility, equity, and dignity. As a 'flipped academic', she facilitates research that informs and makes a difference to our communities and society. She disseminates the work in a variety of creative, collaborative ways, endeavouring to reach beyond the confines of academic borders.  


She is currently a Senior Lecturer and works in the School of Management and Marketing and has held previous positions in the UK teaching tourism, hospitality and communications.

Current research projects: Community Engagement; Critical Hospitality; Critical Tourism; Disability and Accessibility; Social Advocacy.

Interested in supervising the following student research topics: Advocacy; Social Issues; Gender; Critical Hospitality; Tourism from a critical perspective; Disability and Accessibility; Public Service Sector Identities


PhD students are encouraged to do an 'internship' or volunteer with the community, organisation or context that they hope to focus their work on. They are also encouraged to work in a creative and participatory way, as well as considering the different ways for disseminating their research. 


Teaching: In 1994, Cheryl completed the United Kingdom's qualification for teachers in universities (Postgraduate Certificate in Teaching Further Education (PGCE(FE))). She has been awarded the Waikato Management School's Outstanding Teaching award and the VC's Medal for Teaching Excellence


Network for Community Hospitality (NCH):  Cheryl is one of the co-founders of NCH. The Network bridges academics and students with not-for-profits, community organisations and public sector to tackle social issues facing our society.