Staff Photo

Asad Mohsin

Associate Professor – School of Management, Marketing and Strategy

B-Tour Qualifications Convenor – School of Management, Marketing and Strategy

Room:         MSB.4.18
Telephone: (64 7) 858 5061
Email:         E-mailE-mail
Current Office Hours: Tuesday 9am - 10am and open door

Waikato Management School
The University of Waikato
Private Bag 3105
New Zealand
Teaching Responsibilities
Research Interests
Research Expertise
Editorships & Editorial Associations


Asad Mohsin has accumulated several years of industry and academic experience working in different countries in the Middle East and Asia Pacific region including Australia. Prior to joining at the University of Waikato School of Management in July 2003 Asad was working at the Charles Darwin University (previously NT University) in Australia. At the Charles Darwin University he was responsible for developing and coordinating Higher Education programs in hospitality management to include - MBA in Hospitality Management, Graduate Diploma in Hospitality Business, and Bachelor of Business Administration in Hospitality. His industry experience includes working in Food and Beverage (production and service) and Rooms Division departments with international hotel chains like Inter-Continental Hotel, Holiday Inn Hotels and Gulf Air Hotels. Asad has also operated his own catering business in Australia for seven years including a Restaurant at a Marina with capacity to seat 190 people. In brief his experience as a practitioner and an academic has helped him to reduce the gulf between theory and practice by bringing real world issues and problems into his classes and testing academic research in his business. His academic qualifications include: PhD; MBA; Graduate Certificate in Tertiary Teaching from Australia and Diploma (3years) in Hotel Management, Catering and Nutrition, from Pusa Institute, New Delhi and B.SC. from Delhi University. Asad is a Fellow of two renowned institutes namely: Australian Institute of Management and NZ Institute of Management. His main research interests and publications are in the area of - Tourism & Hospitality customer perceptions & contemporary trends and Tourism and Hospitality product and service quality assessment.

Asad is Associate Director : New Zealand India Research Institute.