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Waikato Management School
Te Raupapa

MCOM332-16T (NET) - Professional and Public Relations Writing (2016)


Credit points


Calendar description

This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.

Handbook description

This paper is for those who wish to improve their practical writing skills or who intend to become communication professionals. You will focus on the practical writing and technical processes involved in planning, structuring, designing, writing, and editing a range of professional documents and learn to apply some of the theories underlying persuasive writing. You will produce a portfolio of professional documents for one or more fictional organisations, similar to documents you are likely to produce in the course of your professional communication career. Examples of the types of writing covered in the paper are annual reports, newsletters, brochures, and articles.

Extended Information

The objectives of the paper are:

  • To enable students to understand the role and appreciate the importance of writing in professional settings;
  • To equip students with skills and knowledge to become competent professional writers and editors; and
  • To provide an opportunity for students to produce a portfolio of professional and public relations (PR) documents that will showcase the above skills and knowledge.