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Waikato Management School
Te Raupapa

MKTG209-17S (HAM) - Principles of Marketing (2017)


Credit points


Calendar description

An introduction to the principles of marketing. For details see MKTG151. Additional work will be prescribed.

Handbook description

An introduction to the principles of marketing; this paper is designed as a foundation paper for non BMS students and Waikato Management School Graduate Diploma students. This paper is taught in conjunction with MKTG151 Introduction to Marketing.

Extended Information

Marketing is the management function that identifies customers' needs, determines which target market the organisation can best serve, and designs appropriate products, services and programmes to serve these markets. This paper seeks to develop students' knowledge and comprehension of marketing principles and their application to the business and the not for profit world. In addition, the paper will provide an introduction to international management and business and its importance to New Zealand.