Strategic Management


Why choose Strategic Management?

Strategic Management is all about envisioning the future, finding new market opportunities, and developing sound plans to see them through.

Strategy is at the top level of executive activity. As a strategic management student, you'll identify a company's internal capabilities and external opportunities. You'll learn about entrepreneurship and innovation, and develop analytical and thinking skills as you study resources, industry trends, competitors and allies. This subject considers the 'total enterprise' to ensure all resources in an organisation are co-ordinated and managed effectively.

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